MANPOWER / DIGITAL BRAND CAMPAIGN

CARVING A PATH TO FUTURE CAREER SUCCESS

While at Laughlin Constable, Manpower tasked our team with developing a digital campaign (web, social, email) that focused on MyPath—their platform for free job tools and courses. Inspired by the insight that consumers are concerned about the ever-changing job market, our team developed assets that put viewers in a future state-of-mind by highlighting how fast technology has evolved over the years (and will continue evolving), but in a conversational way. Ultimately inspiring Manpower associates to use MyPath to better prepare for tomorrow starting today.