AGENCY / PRODUCT LAUNCH
PERFECTING AND PROTECTING YOUR SKIN
Agency hadn’t expanded beyond their two personalized, prescription skincare products, essential cleanser, and moisturizer duo since the brand launch in 2021. That changed in 2023 with the launch of SilkScreen—a sheer, tinted sunscreen formulated with SPF 50 and anti-aging ingredients.
Our team was asked to help bring this launch to life quickly—shooting the product photography and designing assets ranging from the everyday (organic social) to the exciting (PR boxes!).
Role:
Copywriting
Creative Direction
Socials
Our team developed a range of assets for Instagram to support the SilkScreen launch—from native Stories that engage our audience to in-feed posts featuring claims. We utilized Agency’s existing brand identity, but leaned on the brighter side of the core yellow to better hint at sun care.
Our SilkScreen box out in the world.
PR
Leveraging product photography from our shoot, we developed a SilkScreen-specific box and insert to entice influencers into posting about our new product.
Initial mocks of our SilkScreen unboxing experience.
Team
Executive Creative Director: Elaine Fong
Creative Director: Martin Sanchez
Art & Design Direction: Christina Chern
Featured Work
Designer: Donnah Perez
Copywriter: Rachel Amoroso