I’m a copywriter and creative director with nearly 12 years experience shaping creative for organizations ranging from Fortune 500 titans to rapid-growth DTC darlings.

After fighting the good fight in adland, I left for the startup world to have a bigger hand in building, refining, and championing strategic creative from the inside out. Since making the leap, I’ve crafted brand identities, developed org-wide “Northstar” strategies, led product launches, managed young talent, and done a bunch of other incredible stuff.

I continue doing what I’m doing for the same reason I started down this path: elevating others interested in doing the same thing* and working with smart creatives to build something that moves the needle and propels innovative brands forward.

Hope you’re one of the good ones—and if you are, let’s please chat nicoletjahns@gmail.com

*If you’re new to branding or advertising, check out the list of books I recommend to interns and junior writers