CUROLOGY / PRODUCT LAUNCHES
FUTURE-PROOFING YOUR SKIN, POST-ACNE
Still need to write this.
Role:
Product Naming
Copywriting
Creative Direction
Naming
CTKKT
Socials
Pre-launch, launch, and post-launch assets to coincide with other assets—developed based on our toolkit.
Because the packaging was changing to reflect the new name and positioning, we had to reassure patients that their formula was still the same—no unintentional mixup here!—just with a new look.
NOTE: This insert was printed before our refreshed identity, but the product launch and organic assets went live post-refresh.
Emails
Our team designed out launch-specific emails for our existing, canceled, and lapsed patients.
Team
Creative Director: Martin Sanchez
Senior Art Director: Nastacia Chubinsky
Featured Work
Copywriter: Rachel Amoroso
Designers: Donnah Perez