CUROLOGY / PRODUCT LAUNCHES

HIGHLIGHTING SUN PROTECTION THAT WON’T CLOG PORES

Curology was launching their first sunscreen, and stakeholders tasked our team with developing a digital-first campaign to support. As a photo-first launch, our team handled both the launch strategy and execution—marrying sunny lifestyle moments with digestible education in a thumb-stopping format to highlight the lightweight, no-clog Everyday Sunscreen.

Role:
Copywriting
Creative Direction

Team

Creative Director: Martin Sanchez
Senior Art Director: Nastacia Chubinsky


Featured Work

Designer: Donnah Perez
Copywriter: Rachel Amoroso