Diving back into dating
Bumble was looking to end the year with a late Q4 direct response marketing push on TikTok, Instagram, YouTube and CTV. They brought me on board to contribute concepts, write scripts, and support the edit of a campaign that would re-energize singles to get back into dating, during a time of year where they are especially uninterested in pairing up.

Inspired by the available UGC footage, I worked with the team to develop assets that looked and appeared native to the platform, but with Bumble’s UI taking centerstage.   

Within weeks of launching the assets, Bumble saw an increased strength in media performance, including: +25% improvement in VVR (video view rate) and +42% improvement in CLR (click-thru rate) on TikTok, and +13% improvement in VCR and between +21% and +61% improvement in CTR on YouTube.



Interest in dating cooled like the weather? Bumble’s here to change that by helping you focus on a different sort of interest (like, the ones you really care about).

These assets leverage previous UGC to paint a picture of sunnier days, vacation baes, and how diving back into the dating pool may just be the bold step necessary to brighten up those holiday doldrums and find shared interests with an adventurous counterpart.







Role: Freelance Creative Lead

The creative crew:
Creative Director: Martin Sanchez
Art Director: Tim Cooper



NICOLE. JAHNS